The Product/MVP

The MVP is a digital platform of all the employers plus one offline office which will allow employees to register themselves so that the profiles can be matched. 

USP:

• Personal touch (Call center, offline gig person for FAQ & registration)
• 1 level referring to join other people
• Online & Offline marketing
• Two rating systems (By Employers & Employees both)
• Verification via AI (For Employees & Jobs)
• Upskill women, for ex, use paytm and even charge paytm for that. Skill certifications 

Market Opportunity

The Indian gig workforce is expected to expand to 23.5 million workers by the year 2029-30, which is nearly a 200% jump from the current 7.7 million, a Niti Aayog report, ‘India’s Booming Gig and Platform Economy’, has revealed.

Competitive Analysis

Home Competitors: Mimo, leap.club, Helpr, HouseJoy, UrbanCompany, WorkFlexi, Refrens etc.

Current Industries

• Finance/Accounting/Banking/Insurance (BFSI)
• Audio/Video/Graphics/Interior designing type work (Designing)
• HR – Hiring/Calling/Documentation (Seasonal)
• Sales/Marketing: Survey, Seasonal Campaigns, weekend events 
• Teaching: Language, Tuitions, Trainings, Technical
• Digital Marketing/Social Media marketing/Content Writing/Blogger/Data Entry/Virtual Assistant
• Home: Makeup, Cooking, Househelp, Cake Chef,
• IT: Coding, Testing, Ethical Hacking, CyberSecurity etc

Opportunities:

Since most of current online gig work in of Digital type Work based on Computer, We’ll work in areas where we can connect to females of not-so-educated, lower-middle-class communities to provide them offline work. This is done currently via Staffing agencies which is a very unorganised sector, so we’d like to make it organized by registering all these people & companies on our platform and connecting them for jobs.

Business Model

• • Job posting can be paid (after initial period)

• Premium service for Companies: showing them better employees & validated people

• Premium service for Employees: Validated Companies, Quicker interview process etc, Resume/profile building, Career Counselling

Marketing Plan

ONLINE – The primary mode of marketing reaching our first market segments is what requires minimal digital literacy which is Youtube, WhatsApp and Facebook marketing. 

OFFLINE – Our Marketing also has to include Offline marketing methods like NewsPaper Ads. 

OFFLINE – Marketing can also be done by running a marketing campaigns in Housing societies/ communities / social groups  where most of the target audience can be found in concentration.

REFERENCE – We will invite our registered employees to invite other people in exchange of some goodies.